Ces cinquante dernières années plusieurs chercheurs états-uniens se sont penchés avec plus ou moins de bonheur sur les études amazighes. La production qui en résulte, fortement teintée de révisionnisme et d’idéologie woke, ce qui est somme toute normal dans l’actuelle ère postcoloniale, est rarement remise en cause de ce côté de l’Atlantique. Dans ...
This paper examines images used to market clothing lines by the affordability-centered Swedish food company Eldorado as well as from the luxury fashion brands Prada and Gucci. Through a qualitative socio-semiotic approach, the images are compared and analyzed in relation to the contemporary societal context of a westernized and postmodern consumer ...
Amidst the contemporary ‘War on Woke’ in the UK and elsewhere, increasing concern has been focussed on the ‘offendability’ or ‘sensitivity’ of students on university campuses – a concern that has largely been captured in the notion of an ongoing ‘culture war’. Critical voices within the media and in government – as well as in academia – claim there...
/CO:N:CEPT / est une publication académique semestrielle, éditée par l'Université nationale d’art théâtrale et cinématographique "I.L. Caragiale", publiée depuis 2010. Elle est indexée dans plusieurs bases de données : CEEOL, SCIPIO, EBSCO. / International audience
status: published
This paper studies how the new phenomenon of being woke is framed in cultural journalistic articles inswedish newspaper media from January 2017 to May 2021 (present day). Although the subject ofwokeness is rarely explored in academic articles, this study provides a basic knowledge about how thephenomenon is talked about in the Swedish context. With...
Denna uppsats har undersökt hur Libresse har använt sig av det retoriska tilltalet för att nå ut och påverka sin avsedda målgrupp i reklamkampanjen #wombstories. En semiotisk filmanalys har genomförts där resultatet har analyserats utifrån teorier om kommodifierad feminism, wokeness och femvertising. Frågeställningen i uppsatsen har varit, Hur anvä...
Published in The Philosophy of Humor Yearbook
Humor can be used as a tool for a wide range of tasks, including fighting for social justice. How to most effectively use it, however, is a matter of contention. Jokes that alienate members of an out-group can be called “Otherizing,” and can cause harm by virtue of the alienation. Woke comics, like Hari Kondabolu, intentionally avoid Otherizing in ...
I den här studien analyseras företaget Gillettes visualisering av maskuliniteter i deras reklamfilm We Believe: The best men can be. Undersökningen utgår från hur företaget förhåller sig till genus efter rörelsen #metoo som slog igenom 2017. Genom en kvalitativ semiotisk analys, studeras utvalda klipp från reklamfilmen för att få en förståelse över...
