When tourists plan to travel to a certain place, not only is their motivation visiting monuments and stroll through its streets, but they also seek to know its culture, gastronomy, and wine. These last motivations are playing more and more a key role in the decision on whether to travel. To this respect, wine festivals can be an important component...
Wine tourism has emerged as a branch of special interest tourism in recent years. There are numerous wine regions where tourism is used as a strategic tool to promote rural areas and increase competitiveness. Likewise, the Internet has become an extremely useful marketing tool to promote and disseminate tourism products. The aim of this paper is to...
Import 22/07/2015 / Předmětná bakalářská práce se zabývá analýzou chování návštěvníků vinařských akcí. Teoretická část se zabývá cestovním ruchem obecně, vinařským cestovním ruchem a institucemi, které pomáhají vinařský cestovní ruch propagovat a podporovat. Praktická část bakalářské práce zahrnuje výsledky z dotazníkových šetření a z rozhovorů s o...
Built-up areas have been expanding throughout the world. Monitoring and prediction of the build-up is not only important for the economic development but also acts as sentinels of environmental decline important for ecologically sustainable development of a region. The aim of this paper is to model the growth of built-up and residential-commercial ...
In recent years, and in the context of globalization, wineries in the Old World underwent important changes: The increased heritagization of the winescapes and of their tangible and intangible components (architecture, wine traditions) combined with the intervention of iconic artists and renowned architects, with the launch of events, with the arri...
Since the early 2000s, the production and consumption of wine but also wine tourism showed very strong growth in China. This phenomenon is observed here through the case of the company Yantai Changyu Pioneer Wine Co. Ltd. (abbreviated here Changyu), historical leader in China established in 1892 and became one of the world's leading wine companies....
The Route of Pisco Elqui Valley emerges as a complementary proposal of tourism of sun and beach and astrotourism already bound in the IV Region of Coquimbo, Chile. While not formally exist yet as this route has actually begun to operate due to its considerable resources: scenic beauty, infrastructure, facilities, equipment and certain tourist super...
Import 05/08/2014 / Bakalářská práce je zaměřena na Vinařský cestovní ruch v České republice a je rozdělena na dvě části, teoretickou a praktickou. V první, teoretické, části je zahrnuta kapitola o cestovním ruchu obecně, vývoji vinařství v podmínkách České republiky a analýze vybrané vinařské oblasti, kterou je Slovácko. Praktická část se zaměřuje...
Potenciar la venta directa por parte de la empresa productora es una de las estrategias a tener en cuenta por ésta, con el objetivo de tener mayor control en la comercialización del producto y que, de esta forma, se maximicen los beneficios que recaen en la empresa por esta transacción. En múltiples sectores económicos, el comercio electrónico es u...
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