Escarré Urueña, Roberto Driha, Oana M. Linditsch, Claudia
International Cooperation in Higher Education for Sustainable Tourism. The TOURIST Project. The central role of Higher Education (HE) for the progression of emerging and developing countries is widely acknowledged given its contribution in generating human capital for its later absorption into crucial sectors such as tourism. Different internationa...
Galán Otero, María Vélez Rivas, Marta Lucía Tribiño, Luisa Fernanda Morales Betancourt, Diana
Challenges in the Sustainability Certification Process for the Delimited Area of La Candelaria Historic Center in Bogotá (Colombia). La Candelaria is the Historic Center of the city of Bogotá and it is considered the heart of Colombia colonial past. The present article exposes the case study of La Candelaria Historical Center’s certification proces...
Valarezo Molina, Susana Beatriz Rosillo Suarez, Nancy Azucena
Sustainable marketing strategies are powerful tools that can help to position a product in a sustainable way and much better if it is a tourist product. In recent decades, tourism has shown itself as a potential for economic growth in several countries. The objective of this study is to design sustainable marketing strategies to position the city o...
González Giler, Betsabé Marie Tigua Anzules, José Oswaldo San Lucas Marcillo, Shirley Marianela
El turístico a lo largo de muchos años se ha presentado solo como un tema económico; pero realmente, este tiene dimensiones, humanas, sociales, políticas, económicas, financieras, culturales, educativas, ambientales, comunicacionales y comunitarias; por ende, con los cambios de paradigmas social que se han implantado en los ciudadanos, el turismo p...
Martínez Ramírez, Nicolás Álvarez Luque, Santiago
This project proposes a first approach to the territorial-branding (place branding) experience design for the Colombian town of Barichara, focused on the identity of the village and taking as reference the Ascender method, developed at Universidad Nacional de Colombia. It adopts the participatory design perspective that seeks to assure the sustaina...
Alcaraz, Cristina Giannangeli, Silvia
Through two different approaches, the study aims to analyze the successful binomial between literature and tourism as a key for the development of cultural and sustainable tourism: the first demonstrates howliterary themes and topics contributeto increase the tourist influx; the second shows how a tourist destination known only for its natural beau...
Navas Ríos, María Eugenia
From a systematic review of the literature obtained from the Scopus database through a series of lexical search or query equations related to community tourism, an adjacency matrix is created that is entered into the free Gephi software resulting in visualization From a multinode network, from this network the documents related to community tourism...
Kekutt, Elisa
Tourism action should not be restricted to passive visitation of property or heritage resources of a territory or locality; on the contrary, it should promote the valuation and preservation of the resource, for which it is necessary that the tourist entrepreneur and visitors take an active role and dynamic in the social, cultural and economic proce...
Matos Márquez, Laura Andreína Pérez Colmenares, Soraya
The degradation of tourist destinations continues to grow product of uncontrolled actions, by their visitors, where natural resources are the most committed, among other factors, due to the lack of controls for the Regulation of the flow of tourists. Discusses the issue of the capacity of tourist load and its importance in the prevention of environ...
Pérez Colmenares, Soraya del Valle
El trabajo constituye un aporte en la investigación sobre turismo rural. Proporciona una aproximación pragmática en el uso de técnicas y metodologías que ayudan a demostrar que esta actividad, planificada bajo el desarrollo sostenible, puede prevenir los impactos negativos sobre el territorio e insertarse como alternativa válida, para lograr el des...