I argue in this text that the paradigm by which theatre is understood as representation is limited when it comes to understanding the transformative power of listening in the context of performances that use memory as material in a post-traumatic scenario. To understand this type of theatre as representation implies to locate listening as a semanti...
The objective of this project is to design a strategic marketing to position the products derived from the Arazá fruit in the north of the city of Guayaquil, in chapter I of the present investigation, the problem is presented where the possible causes are defined and consequences of the main problem. In chapter II, all the theoretical bases that ar...
This study aims to show an analysis of the stand-up comedy genre from a rhetorical perspective. A review of the actions and habits of some stand-up artists from Valladolid is proposed in order to explain the influence of the position of the comedian ethos has with regard to the audience, and to the matter which is the subject of the humour. Therefo...
The importance of the recovery of the urban heritage of Guayaquil is evident. However, in the case of the Astillero neighborhood, despite the historical significance, organizations such as the National Institute of Cultural Heritage (INPC) and the Municipality of Guayaquil (IMG) have so far avoided the recovery of this sector, despite being part of...
The use of time is the advantage that the challenger has over the incumbent. The time spends in government management is not neccesary for those that develop strategies for getting engagement with the citizen and position themselves as people`s defenders. However for doing that they have to follow some steps that could aid to create their public im...
The investigation was based on evaluating the web positioning of companies that provide hotel services starting from the analysis of the lifting and the lifting after earthquake 16A. Structured the research in three phases and through the deductive method we proceeded to evaluate the web presence from the categories of hotel companies, it was deter...
El marketing estratégico busca conocer las necesidades actuales y futuras de los clientes, localizar nuevos nichos de mercado, identificar segmentos de mercado potencia-les, valorar el potencial e interés de esos mercados, orientar a la empresa en busca de esas oportunidades, precisamente ese es el objetivo que se plantea en la presente investigaci...
This article contains the main results of the research carried out in the company AGROCOMSA that sells agrochemicals which is located in the city of Jalapa, in northern Nicaragua. The study deals with the “positioning of the company AGROCOMSA concerning the commercial agrochemical houses of the city of Jalapa in the year 2018”. Thus configuring a c...
For the purpose of this research work, the lack of integrated communication strategies of the Technological Universities (“TU”) in the State of Chihuahua for their successful positioning, was set out as the problem/issue. The objective was to design a strategic model of communication for the successful positioning of the Technological Universities....
Trade marketing emerges as an essential strategy to integrate the areas of merchandising and sales, giving companies the ability to excel and become the market’s preference. In Ecuador, companies that seek to position their brand, implement this strategy generating competitive advantage. In this context is the craft beer industry, which despite sho...
