In this work an analysis of the brand positioning of the companies in the bodybuilding sector located in the province of Tungurahua is carried out, with a total of 26 companies only from Ambato, and 27 companies in total in Tungurahua province. The methodology used is the deductive quantitative approach, which allows to make tables and graphs that ...
This case study sought to understand how 17 undergraduate students in the humanities and science, technology, engineering, and mathematics majors positioned themselves in terms of gender in relation to their leadership and risk-taking skills. For this study, I used students’ artifacts, semistructured interviews, and focus group discussions, which t...
This article aimed to analyze the production of teachers ́ identity through positions in activities developed in virtual learning environments. Identity is composed by a set of positions organized in semiosis in interpretations of oneself and the tensions I-other. A student enrolled in a psychology course for teachers ́ initial education took part ...
La presente investigación tuvo como objetivo determinar la ventaja competitiva de las farmacias como estrategia de posicionamiento en el mercado de Portoviejo. La metodología aplicada en el desarrollo de este trabajo es descriptiva, no experimental y de campo. La población estuvo conformada por 399 personas habitantes de la localidad y 16 administr...
Internet se ha convertido de a poco en el enlace más importante para que una persona interesada en un producto o servicio pueda contactar con una gran cantidad de ofertantes en diferentes partes del mundo. La presente investigación propone una metodología que permite administrar cada uno de los contenidos que se suben a las redes sociales, la peri...
The aim of the present study was to systematically review the origin and modifications of the geometrical centre (GC) in the assessment of team behaviour in team sports. Studies were identified following the PRISMA guidelines and PICO design for systematics reviews in four electronic databases (PubMed, SPORTDiscus, ProQuest Central, and Web of Scie...
Resumen La problematización es un momento fundamental en los trabajos de investigación, dado que está estrechamente ligada a la elaboración de objetivos y, en última instancia, a la construcción de conocimiento nuevo a partir de saberes ya planteados dentro de la disciplina en cuestión. En el presente trabajo planteamos que una problematización fun...
Este trabajo final de grado pretende realizar una investigación acerca de las marcas personales de las cantautoras actuales en el mundo digital del panorama nacional. Para ello es necesario analizar las características de cada cantautora y su utilización de las redes sociales. Con las conclusiones extraídas de la investigación se procederá a crear ...
This paper describes a genre-based exploration of the rhetorical structure and use of interpersonal metadiscourse features in the Results and Discussion sections of 32 research articles written in English from the discipline of Food Science & Technology. The rhetorical moves and steps enacted in this section are first looked into. Following this, I...
I argue in this text that the paradigm by which theatre is understood as representation is limited when it comes to understanding the transformative power of listening in the context of performances that use memory as material in a post-traumatic scenario. To understand this type of theatre as representation implies to locate listening as a semanti...
