Delgado Medina, Leiner Porras Pardo, Luis Sánchez Quezada, Tatiana Aguilar Gálvez, William
The objective of this research is to analyze the different factors that influence the brand value of young consumers of sports footwear in the city of Machala, El Oro Province. Three hypotheses are proposed, linked to the different variables studied, such as positioning, consumer behavior, brand loyalty and brand value. The research instrument used...
Ramon Alarcon, Neybris Romero Cabrera, Ronald Aguilar Ordoñez, Luis Enderica Armijos, Hermán
The article entitled "Analysis of the evolution of blueberry exports from Ecuador-Peru and their Ecuador-Peru blueberry exports and their participation in international markets in the years 2020-2023. 2020-2023" focused on examining the growth and share of Ecuador's blueberry exports. of blueberry exports from Ecuador. The objective of the The obje...
Leal Miranda, Erika Johana Ferrer Arenas, Yeison Stiven Fonce Agudelo, Carlos Julio
Hoy día, las empresas se enfrentan a diversas acciones que pueden afectar su rendimiento, por ello, surge la necesidad de generar estrategias que plantee los cambios económicos, culturales y sociales que afecten su crecimiento. Este trabajo, se desarrolló con el propósito de identificar el análisis estratégico para la empresa de confección American...
Castillo Moreno, Mónica Luna Márquez, Marco Antonio Cantera, Erika Emilia
This project looks for promoting entrepreneurs females, which the current economic situation and after periods of partial and total stopped of establishments due to the pandemic, had the need to create new ventures, however, the vast majority have not enough managerial, financial, accounting, technological knowledge, among others, which prevents th...
Guadarrama Guadarrama, Anastacia Graciel... Paredes Cruz, Antonio Alejandro Gámez González, Néstor Damián
The representation between more than two variables allows detecting trends to analyze the behavior of the relationship between strategic planning, neuromarketing and corporate social responsibility, a differentiation of the object of study from other applied proposals. The different construct that is presented contributes to the positioning of the ...
Chang Zamora, Verónica Uzcátegui Sánchez, Carolina
E-commerce provided the start of online sales, increasing as technology advances and the fashion segment is the fastest growing. Online companies selling clothing do not escape a current reality, on the contrary, they see the need to implement various strategies to remain in the market. The objective of this article is to analyze the use of digital...
Chaparro Ramírez, Luisa Terán Flórez, Yanith Beleño Nieto, Lina Marcela Flórez García, Yeison Mercado Medina, Santiago Barrios Martinez, José Ángel Carrascal Martinez, Maria Naty Martinez Ramírez, Heily Margarita
The research methodology plays a fundamental role in the development of effective andsustainable strategies to promote this industry in the region. Through a scientific andrigorous approach, the specific needs, challenges and opportunities that exist in thedepartment can be identified, thus allowing the design of specific and appropriate actionsto ...
Acosta, Sady Robledo, Santiago Vargas, Samuel Rojas Martínez, Claudia
The research aims to propose strategies to position the Gulf of Morrosquillo as asustainable and attractive tourist destination. The goal is to promote the economic andsocial development of the region while preserving the environment and local culture. Toachieve this, specific objectives are set, including analyzing the current tourism offeringsin ...
Merino Sánchez, Luis Ernesto Alvarado, Yajaira Vega Bonilla, Roberto Carlos Uquillas Granizo, Boris Adrian Merino Sánchez, Cristian Geovanny
Tourism and digital marketing have simultaneously revolutionized a consolidated power in being able to generate and/or find a market niche for local, national and international tourists. The objective of the present investigation is to generate an impact in the Tourism sector through Digital Marketing strategies applied in a real case in the city C...
Navas, Walter Checa, Brandon Chicaiza, Tatiana
Los autores investigaron cómo la innovación desempeña un papel crucial en la promoción y éxito de los productos de Ecuador en el ámbito global, se analiza cómo las estrategias innovadoras, posibilitan el desarrollo de productos únicos, la incorporación de tecnologías avanzadas y la adopción de prácticas sostenibles, para que las empresas ecuatorian...