Författare: Hanna Eriksson, Zara Lood Lindqvist, Alexandra Uhrberg Handledare: Åsa Lindström Examinator: Bertil Hultén Kurs: Examensarbete 30 hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2017, 4FE63E Forskningsfråga: Hur påverkas konsumenter av influencer marketing i jämförelse med annonsering på sociala medier...
Purpose: There is a rapid growth of technical education in last decade in terms of the no. of institutes and the intake capacity in India. However, there is noticeable gap in between the actual no. of enrollments and intake capacity of these institutes. In Maharashtra 41% of seats were vacant in 2016. ‘People’ factor of service mix is very importan...
Published in International conference KNOWLEDGE-BASED ORGANIZATION
Public procurement is an important part of any economy, regardless of the geographical location, political orientation or level of development. Therefore, they can be considered as a separate part, but not insignificant, of the business of a functioning market economy. Moreover, they benefit from its own law, including the global economic agreement...
Författare: Hero Eliassi & Emma Jändel Handledare: Åsa Lindström Examinator: Bertil Hultén Kurs: Examensarbete 30hp, Civilekonomprogrammet inriktning marknadsföring, Linnéuniversitetet Kalmar, VT 2016. Forskningsfråga: Hur ser olika aktörer på användandet av influencers sociala mediekanaler i digital marknadsföring? Syfte: Syftet med de...
Internet is an amazing tool that allows people all around the world to communicate, be entertained, and find information just to name a few. It is also an amazing platform for kick starting entrepreneurial careers. Each day more and more people take the step to realize their dreams and ideas. Much so that there’s an abundance of really talented peo...
In this essay we have chosen to research how health supplement companies market themselves and in different ways reach out to a vast majority of people with the help of one of the biggest social media channels, Instagram. It’s common nowadays that companies use social media as a fast, cheap and easy way to market their products to users. Either by ...
Published in Handbook of Social Economics
We choose between alternatives without being fully informed about the rewards from different courses of action. In making our decisions, we use our own past experience and the experience of others. So the ways in which we interact - our social network - can influence our choices. These choices in turn influence the generation of new information and...
The goal of this papar is gibe a general visión about the use of Japanese theatrical motives in the orther art exppressions closer to us, such as manga or cinema, as welll as in some of the so-calle "mass phenonema", such as anima or video gamers. moreaover, we wil briedfly examine how theses ideas have gone beyond the Japanese borders influencing ...
The number of franchising networks has been growing over the last years. The number of prospective franchisees is therefore increasing as the number of franchisors is doing as well. As a result, important questions can be raised: How are the franchisors able to attract the prospective franchisees better than their competitors do? What kind of commu...
Published in Journal of Business Ethics
Definitions of what it is to be a stakeholder are divided into "claimant" definitions requiring some sort of claim on the services of a business, "influencer" definitions requiring only a capacity to influence the workings of the business, and "combinatory" definitions allowing for either or both of these requirements. It is argued that for the pur...
