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Adults Contemplating University Study at a Distance: Issues, themes and concerns

This study identifies and explores a range of themes, issues and questions that commonly confront adults contemplating enrolment in university, and why they persist. The study focuses particularly on issues facing prospective adult distance education learners. From a range of interviews, six themes were identified including fears, motivation, suppo...

What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands

Published in Corporate Reputation Review

Twenty years ago a corporate name was simply a trade name that described an industry, a service or a product (most often the corporate name was the founder's patronym). The study reported in this paper reveals that as companies are becoming increasingly aware of the importance of corporate reputation, they are managing their corporate names more ac...

The Construction of Organizational Identity: Key Contributing External and Intra-Organizational Factors

Published in Corporate Reputation Review

This paper proposes a preliminary framework outlining external and intra-organizational factors that contribute to the construction of organizational identity. Organizational identity is a critical organizational perception that guides organizational members' interpretation of the issues facing the organization. Although much is written about organ...