In this work I offer a series of conceptual tools destined to explain the processes of social communication in world society and their relationship with the dynamics of social change. The theoretical exploration is structured around two sociological assumptions. The first argues that the dynamics of social communication, in most national societies,...
LaLiga is one of the professional football competitions with the least presence of US capital. In the First Division (2021-22 season), only RCD Mallorca was owned by a North American corporation. This article analyses the changes in the management model of RCD Mallorca after ACQ Legacy Partners LLC purchase in 2016, as well as studies the interacti...
In 1977, Charles Jencks develops the concept of double coding, which was used to point out the need of the architectural form to split in two so it could be perceived by a specialized core, the architects, and also by the public. The main problem that the American academic tackles is that of communication or, to be precise, the problem of how archi...
This paper analyses the Cheers brand using a communicative and marketing tool called ‘reverse product placement’. This type of analysis explores efforts by advertisers and companies to exploit and develop fictional brands as an element of identity in audio-visual narrative fiction and in the business sphere, be that in the offline domain and/or the...
The exploration of marketing strategies derived from content from the cultural industries consider various products that pursue the objective of complementing, prolonging or enriching the final experience of the public in relation to the content. The use of licenses opens the possibility for the contents to be diversified, expanded, and linked with...
Today, it is not clear if the use of sustainability in the Colombian advertising discourse is a reflection of the organizations’ integral commitment or, simply, a resource to seduce consumers. For this reason, this research aims to discover what role sustainability plays in the discourse of Colombian brands. To do this, firstly, the most awarded ad...
Within the framework of the research project "Contemporary Dynamics of Communication in Art and Architecture", the HUM183 research group and the SOBRELab platform, with the collaboration of ETSAM and ETSAG, organized the seminar Contemporary Dynamics of Communication in Architecture, during September 8 and 9, 2022 at the Madrid School of Architectu...
Traditionally, health programmes were framed in the general media, especially on television, where it was not difficult to find leading experts who became familiar faces to the general public. However, the arrival of new technologies and their subsequent democratisation has meant that for a large part of the population, online has become a priority...
Within the framework of the research project "Information coverage of the Coronavirus in the Colombian digital press", this work was developed to know the state of the art on health emergencies, such as COVID-19, in the context of the media (traditional and digital). This work was developed to know state of the art on health emergencies, such as CO...
Editorial and Introduction of Issue 23 of the Journal Obra Digital. The monographic section of this issue, 'Contemporary Social Processes and Communication', seeks to address how specific current social processes are interrelated with platforms, content, and specific communicative products. In a large number of contemporary social processes, group ...
