El avance de las tecnologías digitales y la virtualización favoreció el uso de nuevas herramientas para el registro, representación, conservación y puesta en valor de materiales y yacimientos arqueológicos; además, ha facilitado la comunicación del conocimiento hacia el público en general. En este contexto, la arqueología virtual ha proporcionado ...
En el presente artículo analizamos cómo la cultura funciona como medio de transmisión de la desigualdad entre hombres y mujeres y, así mismo, condiciona los modelos de identidad donde las mujeres nos reconocemos. Situamos el foco de atención en las redes de comunicación como principales agentes de construcción de imágenes de identidades normativas....
This cross-sectional study aims at analyzing the perceptions of mothers, community leaders, and nutrition/health care workers (NHCWs) about using videos in nutrition and health programs compared to posters. In total, we recruited 42 mothers, 39 community leaders, and 30 NHCWs from villages and local organizations in two rural districts in South Ben...
The study aims to analyze the effects of relational marketing and social networks on the satisfaction of university students. The research focuses on two academic activities: administrative procedures and academic communication. A theoretical model based on Relational Marketing was designed, and the Structural Equation Model (SEM) was applied to ev...
This study aimed to assess the effectiveness of distance learning in higher educational institutions (HEIs) under martial law. Student performance and questionnaires were analysed to determine the effectiveness of distance learning under martial law. The survey included an assessment of students' satisfaction with the educational environment and or...
In the business world, part of the success depends on there being a solid unders-tanding between the people who are part of the organization, since interpersonal commu-nication plays an important role in the achievement of goals and in the development of a climate and positive environment for performance. Communication, empathy and happiness are th...
Previous investigations focused on web 2.0 communication in Spanish universities reach contradictory conclusions, although they agree on the existence of problems in their use of social networks. The present work delves into this field, expanding the limits of the number of universities, social networks and statistical analyses of prior studies. A ...
This work intends to problematize two disciplines of the social sciences such as politics and communication, showing -as a hypothesis- how, paradoxically, social networks, instead of generating a public sphere that strengthens democracy, dilute their forms and trivialize their contents. Since the last general elections of 2021, this story in Ecuado...
This article is a descriptive approach to film consumption trends in communications students at higher education institutions in Lima. In recent years, the arrival of the Internet, and with it the digital revolution, has brought about an important change in people's consumption patterns with respect to their preferences when consuming movies. Digit...
This research focuses on advocating for a coincident axiological link, capable of connecting people synectively regarding the same reality, in order to identify variables of change in organizational environments; this allows one to create essential qualities of co-evolution in them. By disarticulating non-contingent thinking and challenging converg...
