This article aims to analyze the strategies used by political parties on Instagram during the election campaign of November 10, 2019, in terms of their content and media resources in a political-spectacle environment. A total of 655 publications were analyzed, coming from state and autonomous Catalan parties, through content analysis with quantitat...
This paper deals with the regulation, practice and problems of political profiling in relation to data protection, taking into consideration both the RGPD and the specific regulation adopted in Spain through the reform of the LOREG. Firstly, it explains what political profiling consists of and its methodology based on recent experiences. Secondly, ...
This article follows previous research concerning how gender operates in electoral campaigns. The purpose of this article is to understand the way the visual culture interrelates with a gendered political culture. A qualitative methodological design was used, based on photographic records of electoral posters displayed in public spaces in Valparaís...
In the last years, the political communication has undergone some changes not only in Spain but also in the rest of the world. These changes have to do with the simplification of messages and the frequent use of emotional elements within political speeches. In this article the details of those changes are explored, and we wonder if they are part of...
This paper carries out a theoretical examination of the different uses of emotions in campaigns, the main tools to activate them and the effects of emotional political communication on the electorate. Emotions cannot change entrenched electoral preferences, but they can create climates of opinion that may guide competition. Assuming the prominent r...
Presidential debates are crucial in current election campaigns. How they are staged is the outcome of tense negotiations between media and politicians. This study aims to compare presidential debates’ format between Brazil and Argentina, with a special focus on the role journalists are allowed to take. To this end, it has reviewed archive and secon...
Social media currently occupy an increasingly central communicative space during electoral campaigns. Specifically, Twitter is one of the leading platforms in digital political communication, as it offers an overview of the discursive lines and strategies of parties and candidates. This becomes even more important during the COVID-19, which makes i...
This paper analyses the evolution of the electoral use of Instagram in Spain, from its origins as a political communication channel to its current consolidation. A content analysis of eleven variables is applied to the formal, spatial, personal, thematic-discursive and interactive dimensions of the activity carried out on this social network by the...
COVID-19 has marked a before and after in various areas of society, one of them has to do with the development of electoral processes and the impact that communication has on public opinion today, as a result of interaction with new digital tools. This article reflects on the changes that have occurred in the electoral processes and the new scenari...
Social networks show that the virtual public space can be deconstructed in a multiplicity of spheres. For some readings, that fragmentation encourages polarization and reproduces the so-called echo chambers. From other perspectives, the overlapping of audiences is what enables the circulation of messages. Following this last line, the article focus...
