Introducción. La televisión pasa por un momento histórico debido al importante proceso de transformación en el que se encuentra, derivado de la convergencia con internet y de las cualidades disruptivas de las innovaciones tecnológicas. Metodología. Este artículo analiza la evolución del consumo televisivo lineal de la llamada generación millennial ...
The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971, with its consolidation based on solid concepts presented in 1979. However, it presents cross-cutting concepts to other media studies, many of them developed by theorists who will update, or built concepts that sustain a new media ecology. The articl...
Recognizing that along with a growing and differentiated mediatization of contemporary societies, a multiple and contrasting audiencing of social subjects is developed, this essay proposes that “to be” an audience is the most characteristic situation and activity of today’s citizens. In this interaction with the world, always mediated by audiovisual...
Television is undergoing a historical transformation due to its convergence with the Internet and the disruptiveness of technological innovation. Methods. This article analyses the evolution of linear television consumption by the so-called millennial generation, in comparison to the general audience, and how it is affected by online viewing. This ...
The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971, with its consolidation based on solid concepts presented in 1979. However, it presents cross-cutting concepts to other media studies, many of them developed by theorists who will update, or built concepts that sustain a new media ecology. The articl...
The media —specifically television— is identified as one of those responsible for the growing concern about insecurity. It is argued that if it exaggerates the enunciation of police news, with interests or intentions of generating fear, they are sensational. But, how do individuals interpret media when narrating ‘insecurity’? Which social senses ov...
The main purpose of this article is to study the value that different online audiovisual services give to the recommendation systems. We analyze three services currently operating in Spain: Atresmedia, Movistar + and Netflix. A set of criteria is proposed to compare the recommenda-tions present in each platform and the use that companies make of th...
El objetivo del estudio es determinar las herramientas interactivas que los cibermedios en Ecuador ofrecen a sus audiencias, así como establecer el uso de esas herramientas por parte de las audiencias, en relación con atributos noticiosos como el tema, el soporte matriz o el género periodístico.Para ello, se midió la interactividad en 16 cibermedio...
Introduction. This article offers an analysis of “clickbait”, one of the latest strategies employed by online news media to lure users into clicking a hyperlink through the use of non-journalistic values. Methods. The study is based on the analysis of the news headlines found on the front and inner pages of general-information newspapers of the 28 ...
In spite of the penetration and use of mobile devices, TV still is a mass media consumed by children and adolescents. In Chile, television consumption by the child audience reaches 3 hours average per day. Their favorite programs are those broadcast after 10 P.M., which allow them access to content aimed at adult audiences. This research had as mai...
