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Purpose The purpose of this paper is to examine the determinants of digital payment continuance intention which is essential for long term success Theoretical framework Expectancy confirmation theory developed by Oliver 1980 and then expectancy confirmation model by Bhattacherjee 2001 examined the need of continuance intention Looking at the significance of digital payment through Mobile phones Mobile expectation confirmation model and role of perceived experience need to be examined for continuance intention Design methodology approach Empirical data from 400 Indian users who had prior experience with digital payment were analysed by using Confirmed factor analysis and structural equation modelling Findings The results confirmed that Mobile expectancy confirmation had exploratory power in explaining continuance intention perceived usefulness perceived experience and satisfaction of digital payment Furthermore perceived experience has moderating role in explaining the relationship between confirmation and continuance intention towards digital payment Research Practical Social implications The findings help financial service providers to understand the significance of meeting customer expectation and satisfying their need by enhancing perceived experience and usefulness leading to favourable attitude towards digital payment and continuance intention Originality value This study was based on MECM and contributing to the limited body of research on continuance intention towards digital payment Furthermore the role perceived experience was examined to establish the relationship between confirmation and continuance intention along with other variables like perceived usefulness and satisfaction

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Digital Payment Continuance Intention Using Mecm: The Role of Perceived Experience

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with Perceived Experience as keyword