ABSTRACT Purpose/aim: To clarify what information is communicated through the PR-firm JKL:s blog, how it is communicated, how it relates to and diverges from the communication theories in point, and what the strategies behind the blogging are. By doing this I hope to contribute to the knowledge on corporate blogging and how it can be used. Material...
In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the ...
Nick Couldry beskriver hur symbolisk makt i samtida medierade samhällen framförallt koncentreras till olika medieinstitutioner. Att producera sina egna medier, såsom Clemencia Rodriguez beskriver i Fissures in the mediascape, blir ett sätt att göra motstånd mot denna symboliska makt. Jag har i den här studien utfört kvalitativa intervjuer med ett a...
The aim of this study is to identify, map and understand the anthropology – the science of man – that can be distinguished in foreign news pages in Swedish daily papers. Concepts of nationality, ethnicity and gender are crucial parameters in this anthropology. Foreign news can be regarded as a textual system in which form and content interact to cr...
Abstract Purpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net. Material/Method: I gather information from six...
ABSTRACT Object: “To depict, the relation between the journalists and sources in the news process, and how each work in the EU arena when making news about the EU” Method: Qualitative interview Material: Interviews with journalists from the DN, SVD, Aftonbladet and Europa Posten, and with the head of the press of the Swedish representation of the E...
Abstract Purpose/Aim: The aim is to investigate if there are any differences in the reporting from the Olympic games and the Paralympic games, according to different periodicals or magazines, with focus on Paralymics and sports for handicapped. If so, what are those differences? Material/Method: The material consists of two periodicals, or magazine...
Abstract Aim: The aim of the study is to analyze ten different columns written by Linda Skugge, in order to see what kind of rhetorical means she uses to get her message across. It is also to examine if, and to what extent, these means are of female nature, and to see what kind of persona Skugge uses in order to be trustworthy. Method: Rhetorical a...
