THE IMPACT OF A LARGE DEPRECIATION ON THE COST OF LIVING OF RICH AND POOR CONSUMERS
status: published
status: published
Purpose Many instruments have been developed to measure the perceived luxuriousness of brands, but one of the most frequently used scales is the "brand luxury index" (BLI) from Vigneron and Johnson (2004) that distinguishes between high- and low-luxury brands. Despite its popularity and widespread use in academic research, the scale's psychometric ...
Observers infer consumers' values and personality from their consumption behaviors. Recent literature highlights the benefits of minority consumption, typically by comparing several qualitatively different options. In seven studies (total N = 1555; one pre-registered), the current research instead compares inferences derived from the acquisition of...
Non-premium brands occasionally emulate their premium counterparts by using ads that emphasize premium characteristics such as superior performance and exclusivity. We define this practice as "advertising up" and develop hypotheses about its short- and long-term impact on advertising elasticity and brand equity respectively. We test the hypotheses ...
The Great Observatories Origins Deep Survey North (GOODS-N) field has been surveyed across numerous bands revealing populations of both Starburst asnd Active Galactic Nuclei (AGN) radio galaxies over wide ranges of luminosities. It has been observed that the evolution in the starburst population appears to be different from that in the AGN populati...
Приведен анализ способов формирования технологии продовольственного обеспечения населения. Показано, что для повышения эффективности продовольственного обеспечения необходимо перейти на формирование рынка продовольствия, построенного в расчете на потребительские предпочтения.
El presente trabajo tiene como finalidad analizar las preferencias que los individuos muestran respecto a la protección del medioambiente, vía aceptación de incrementos impositivos que permitan a los diferentes Estados obtener ingresos a fin de implementar políticas de preservación del entorno natural. Para ello, se ha planteado la aplicación de mo...
This paper studies channel coordination through revenue sharing contract between a single retailer and a single wholesaler in a two-period newsboy problem. Two models are discussed, a single-buying-opportunity model and a two-buying-opportunity model. We discuss how the revenue sharing ratio and the wholesale prices are to be determined in order to...