We are currently immersed in a change of communicational paradigm, with which we are witnessing the deployment, in McLuhan’s words, of an environment that leads to an anthropological change. These transformations through technologies are provoking the appearance of new practices in relation to love, a fact that finds a vertiginous development in so...
El presente trabajo tiene como finalidad dar a conocer las posibilidades de utilizar la red social TikTok como herramienta educomunicacional en los estudiantes de bachillerato del cantón Latacunga, para ello se analizó la red social TikTok y se tomó en cuenta a la Unidad Educativa Ramón Barba Naranjo y la Unidad Educativa Ana Páez como referencia, ...
This research seeks to analyze the activity, the most used topics, and the ability to generate interaction of a dozen tourist destinations in Spain and Portugal through the social network Twitter in November and December 2020, coinciding with the third wave of the crisis generated by the COVID-19 pandemic, which significantly affected both countrie...
The Spanish university, for more than a decade, has supported the creation of research groups in the field of social sciences that articulate research projects of a certain size to forge consolidated lines of research and guarantee quality and excellence in research. From this institutional endeavor, numerous research groups with more or less activ...
Published in Gaceta sanitaria
To characterise the infodemic associated with the COVID-19 and to analyse information consumption, trust in sources, the role of the media and government communication, focusing in the case of Spain, as well as to discuss some provisional communication lessons from studies on this and other pandemics. Bibliographic search in PubMed and Scopus and r...
The intensified social isolation after March 2020, Covid-19, highlighted the need to think about a newagenda of activities in which digital communication technologies are used to support the shorteningof distances and revisit new possibilities of interaction. In this sense, this qualitative article presents a study carried out on the use of Chatbot...
The present article focuses on listening conceptualized as an active process of perception, with no fixed boundaries, directly connected to thought, and highlighting the ethical underpinnings of communication. Overall, listening is discussed as the primary and authentic characteristic of being with a double movement – towards the Other and towards ...
In the context of immersion of digital content during the Covid-19 pandemic, the popularization of algorithmicmechanisms for curating information in everyday life was evident. This article presents the observationsof a reverse engineering experiment carried out at PUCRS (Brazil) in which evidence of the reinforcement (ornot) of gender stereotypes i...
La comunicación boca a boca y la referenciación por parte de clientes satisfechos es una de las formas más antiguas de relación entre los proveedores de bienes/ servicios colectivos o unipersonales y los clientes. Estos métodos siguen existiendo, eclipsados quizá por medios con más alcance. Pero la digitalización no los ha anulado completamente, e ...
There are many reasons why advertising today can generate interest, however, a key aspect is to identify a person's insight, which is linked to feelings, motivations, emotions, ways of acting and that are generally hidden. in the mind of the consumer. Being able through this to understand the target audience to effectively reach the message that yo...
