The relationship between goal attainment and intention to remain in a franchise system in Malaysia
United Kingdom
E-commerce adoption by Malaysian SMEs
E-commerce adoption among SMEs has been much discussed in management information technology and technological innovation literature. However, most of these prior studies focused mainly on e-commerce awareness or factors that influence e-commerce adoption. This study, on the other hand, attempts to develop a holistic insight into e-commerce adoption...
The supply channels, promotion and retailing of modern Scandinavian furniture and furnishings in seven provincial Britis...
United Kingdom
Full-range leadership and motivation in franchising : multiple case study of franchisees within O2
Although the relationship between leadership and follower attitudes such as organisational commitment and job satisfaction has been well documented in previous research, no prior research has explored the relationship between Full-range Leadership of franchisees and their followers' motivation. By exploring the relationship between Full-range Leade...
Sustainability analysis of a transport system : the UK car fleet, 1995-2005
A sustainability analysis was performed on the UK car fleet in 1995 and 2005, which showed that the sustainability of the car fleet improved by 13% over the time period. The Process Analysis Method was applied to generate a reliable, consistent, and sufficient indicator set describing the sustainability impact of a transport system. As well -as ide...
The social construction of public relations labour
This study develops a sociological understanding of public relations work and workers. Its original contribution to knowledge is an account that conjoins personal dispositions and occupations; the person we become, and the work we do. Set in the UK, the analysis re-examines the complexity of practices, relationships and repertoires of behaviour tha...
Modest proposals: Irish children, consumer culture, advertising and literature, 1860-1921
This thesis examines the role that Irish children fulfilled in an emergent Irish advertising and consumer culture which sought to inculcate them as consumers from 1860 to 1921 . Currently, little research exists in the field of Irish advertising and no scholarly material exists to account for its links to consumer culture and literature in the peri...
Mindfulness and consumerism : a social psychological investigation
United Kingdom
A study of consumers' identity construction within food culture
United Kingdom
A strategic enquiry into the holistic nature of corporate identity to enable its systematic control
This is an unconventional study, which addresses the thematic field and the esoteric nature and essence of Corporate Identity. The thesis concentrates in the understanding of Corporate Identity aiming towards an holistic explanation of the concept appropriate for practical multidisciplinary use. It proposes a systematic methodology and establishes ...
