This thesis explores the phenomena of controversial advertising, its regulation, and the ethical dimensions of its practice in a UK. context. The £19bn advertising industry is a major contributor to the British economy, helping to stimulate consumer demand, market competition and employment (IPA, 2012). Despite these benefits, advertising is often ...
United Kingdom
United Kingdom
United Kingdom
Online grocery shopping is one of the Internet business applications that received much attention in the last few years. Online grocery shopping has grown at a fast scale in the developed countries, where customers and retailers have benefited from it. However, this service remains in its infancy stage in developing countries. Groceries are one of ...
The use of words and images which explicitly or implicitly convey sexual meanings in selling messages has been commonplace in the recent history of the advertising industry. Many brands, such as Calvin Klein, Guess, and Victoria’s Secret, have set a high bar for provocative nudity and sexual fire (Reichert, 2003). The manner in which sex appeals ar...
This thesis deals with changes in furniture retailing in the postwar period, showing how the overall shortages of stock and the encroaching dominance of British-made branded lines led to the emergence of innovative new channels of supply for modern Scandinavian furniture. The high profile of Scandinavian wares relates closely to the continuous prom...
United Kingdom
This research sought to understand ways to change consumer food purchasing behaviour to become more environmentally sustainable. The literature review pointed to the influential yet understudied role of situational factors within the purchase decision making process, and the potential for labelling as a strategy for behaviour change. The launch of ...
This thesis explores the politics and consequences of road construction for local populations and migrant road workers in Ladakh. Through a political ecology framework, I consider road construction as the transformation of an environment in which different agents act through specific socio-political arrangements and for purposes that are socially a...
