Differences in market-oriented behaviour levels across firms' domestic and export marketing operations : a study of ante...
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EThOS - Electronic Theses Online Service / GB / United Kingdom
Consumption as an aspect of most people's lives in affluent societies is widely acknowledged as having become increasingly important (Newholm, 2005). We consume more, and consume more often, than previous generations (Durning, 1992) meaning the actions we make and the decisions we take have greater impact than ever before on the world we inhabit. F...
The overall aim of this study is to examine the determinants of consumer adoption of apparel mass customisation in the Internet environment. Mass customisation is conceptualised here as a technology-enabled business strategy to provide individualised products/services to consumers on a 'mass' basis. Although much research has been conducted on the ...
EThOS - Electronic Theses Online Service / GB / United Kingdom
EThOS - Electronic Theses Online Service / GB / United Kingdom
United Kingdom
United Kingdom
United Kingdom