Published in European Journal of Tourism, Hospitality and Recreation
Tourism industry provides an important source of income for many countries; it has been considered the second important industry of the 21st century. This study analyses the effect of destination brand equity on tourists’ intention to revisit. Kish Island was chosen for this case study. Components of destination brand equity include destination awa...
Published in European Journal of Tourism, Hospitality and Recreation
Hospitality is a service industry in which team cooperation and assistance among the co-workers is necessary. Scholars have found that salary or benefits by themselves are not sufficient to motivate employees’ internal service intention and attitude. The norm of reciprocity in which the individuals’ intention results in active behaviour that is dri...
Published in European Journal of Tourism, Hospitality and Recreation
Senior leisure travel became a significant part of the global tourism market, and developing countries with lower GNP, such as South-East European countries, are also part of this trend. The principal aim of the paper was to explore the senior tourists’ preferences (choice of destination, transport, and accommodation), their travel motivation, and ...
Published in European Journal of Tourism, Hospitality and Recreation
Food business has become a popular trend for entrepreneurs these days. However, it seems that many entrepreneurs do not know how important is the first impression and the services offered to their guests. Consequently, many restaurants have a generally poor service, and therefore, many are closed as soon as they are opened. This study concerns more...
Published in European Journal of Tourism, Hospitality and Recreation
This study focusing on local food restaurants aims to evaluate the variables that influence consumers’ restaurant selection, and the most important variables that need to be addressed by those establishment managers. With this assessment it will be possible to structure different strategies which enterprises can resort to in order to obtain managem...
Published in European Journal of Tourism, Hospitality and Recreation
The cruise industry is exhibiting a steady significant growth during the recent years worldwide, and it is assessed to have remarkable economic implications for the local economies. The quality of cruise visitors’ experiences at a destination is crucial for the inclusion of that destination on the cruise itineraries. The aim of this paper is to inv...
Published in European Journal of Tourism, Hospitality and Recreation
Until a few years ago, markets were basically physical spaces, more or less large, where sellers and buyers could meet. The exchanges happened through physical contacts at the local as well as the international level. Security meant, basically, to protect people against tangible threats (frauds, thefts etc.). Nowadays, we are facing a new challenge...
Published in European Journal of Tourism, Hospitality and Recreation
Nowadays, the sustainability plays an important role in developing marketing in tourism, both from the theoretical and from the practical aspect. Sustainable marketing considers the general principles of marketing, with respect to sustainability as a new focus for a long-lasting customer relationship. Therefore, the business marketing in tourism sh...
Published in European Journal of Tourism, Hospitality and Recreation
The aim of this study was to improve our understanding of how frontline employees cope with service recovery situations and recover from them. It also takes a closer look at employee empowerment. This work represents a qualitative case study, and investigates the topic from the perspective of frontline employees. Data collection is implemented by i...
Published in European Journal of Tourism, Hospitality and Recreation
Literary tourism is an increasingly important market within the field of cultural and heritage tourism. However, it is under-represented in the literature. Still not enough is known about the motivations and experiences of literary tourists. This paper offers an autoethnographic account of a literary tourist trip to Le Café Les Deux Magots, a place...
