It is poorly understood what the characteristics are of households who want to engage in nZEB single-family home renovations. This paper addresses the research question: What are customer segments, and what are their customer values and motives to choose for a nZEB renovation of privately-owned single-family dwellings in the Netherlands? Research methods are a literature review, a home-owners questionnaire and home-owners interviews. In the Netherlands customer segmentation for nZEB renovations currently is not useful because of the limited actual size of the market. One could focus on somewhat older households, high educated and with an income which is on average or above. Characteristics of the dwelling, the energy use, the technical status and inherent comfort levels could be taken as main ingredients for value propositions. Trust in professional involved actors and objective advise are very important issues in customer relationships.