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Twitter sentiment analysis: An estimation of the trends in tourism after the outbreak of the Covid-19 pandemic

Authors
  • Malik, Garima
  • Singh, Dharmendra
Type
Published Article
Journal
European Journal of Tourism, Hospitality and Recreation
Publisher
Sciendo
Publication Date
Nov 18, 2023
Volume
13
Issue
1
Pages
40–48
Identifiers
DOI: 10.2478/ejthr-2023-0004
Source
De Gruyter
Keywords
Disciplines
  • Research Article
License
Green

Abstract

The novel coronavirus pandemic drastically impacted economies in 2020, including travel and tourism. The nationwide lockdown to curb infection has led people to use social media such as Twitter to express their opinions and share information on several issues. This paper focuses on sentiment analysis using Indian tourist Tweets during Covid-19 using Python and the maximum likelihood method to determine the parameters. The sentiment analysis yielded valuable insights into which sites will revive quickly; the analysis of the Tweets using sentiment analysis will help in predicting the revival of the tourism sector after the pandemic. The various algorithm scores will help in predicting the best ways to enhance the customer experience at various sites in the tourism sector. Further, the study will enable the tourism sector to design a revival strategy in the Covid-19 pandemic.

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