This study investigates China's international trade with North Africa from a small-sized tradersperspective, while referring to the Belt and Road Initiative’s (B&R) practical influence.Further, the research focuses on how the traders perceive the challenges related to trade withNorth African countries like Egypt, Tunisia, Morocco, etc. Moreover, the study explores thedifferent challenges related to international trade, international business, and at last, psychicand cultural distance with consideration to prior research. A qualitative approach was adoptedin order to answer the research question for this study. The approach consisted of a series of indepth interviews that were conducted with traders within different industries. The data collection process focused on gaining insights related to the trade challenges in an attempt to distinguish between their nature. The findings point out that the challenges perceived are four-fold: Trade Incentives, Business Development, Government Intervention and Culture’s Influence. Meanwhile, the impact of B&R is comprehended as a catalyst for bilateral economic development.