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Towards better understanding electronic music festivals motivation

Authors
  • Hodak, Danijela Ferjanić1
  • Belošević, Goran
  • Vlahov, Antonio1
  • 1 University of Zagreb, Croatia , (Croatia)
Type
Published Article
Journal
Zagreb International Review of Economics and Business
Publisher
Sciendo
Publication Date
Nov 01, 2020
Volume
23
Issue
2
Pages
141–154
Identifiers
DOI: 10.2478/zireb-2020-0018
Source
De Gruyter
Keywords
License
Green

Abstract

Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.

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