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[Television, advertising, and nutritional behavior of children].

  • Schmitt, J
  • Voilquin, J P
  • Aubrège, A
  • Langinier, D
Published Article
Bulletin de l'Académie nationale de médecine
Publication Date
Jun 01, 1989
PMID: 2598068


The more and more prevalent misuse of custom of TV programs is a society's phenomenon, specially in the rich countries. This misuse is particularly dangerous for children, because of the implication of three factors: repercussion on health and familial climate, inauspicious impact of advertisings and nibling's phenomenon. Therefore, the children are manipulated, even if they keep a critical mind; in fact, they are very receptive, and by seduction-persuasion, they undergo an indoctrination according to the felt pleasure. In order to better understand the importance of this phenomenon day be day, an inquiry has been realised in school, near 509 pupils from 6 to 10 years old, in Moselle, and near they relatives, thanks to a questionnaire concerning the interdependance between TV, advertisings and nutritional behavior of children. The results demonstrate that more than 97% of children look at TV almost each day, the weekly average being about 25 hours, that's to say 2 H 40 the days with school and 5 H the free days. 75% of children practice the nibbling during the projection of programs. The power of advertising for foods is very strong: 75% of children eat them regularly. Then there is a defect of normal diet of children, under the pressure of a sure indoctrination induced by the advertisings. This is a social phenomenon capable to lead progressively to pathological consequences: obesity, cardio-vascular diseases, degenerative troubles.(ABSTRACT TRUNCATED AT 250 WORDS)

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