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Task Force Report 4. Report of the Task Force on Marketing and Communications

Authors
  • John C. Dickinson
  • Kenneth L. Evans
  • Jan Carter
  • Kevin Burke
Publisher
American Academy of Family Physicians
Publication Date
Mar 01, 2004
Source
PMC
Keywords
Disciplines
  • Communication
  • Medicine
License
Unknown

Abstract

BACKGROUND To ensure the success of the proposed New Model of family medicine and to create a better understanding of the nature and role of family medicine, an effective communications plan must be developed and implemented. This Future of Family Medicine task force report proposes strategies for communicating the role of family physicians within medicine, as well as to purchasers, consumers, and other entities.

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