The purpose of this paper is to study the connection between the goal and strategy of public procurement in the Swedish municipality of Umeå. Working from a previous framework, an updated model is proposed, wherein the theory is expanded with new developments on the subject and a new method for analysis. These new developments pertain the developing study of possibilities regarding Public Procurement for Innovation, and the recently available supply strategy of In-House Procurement. The analytical method used is a deductive content analysis, applied to a sample of ten public procurement contracts. The results from this analysis breaks with previous results, showcasing that Umeå municipality’s contracts with Socio-Economical priorities does not necessarily utilize closer contract-cooperation than those with Regulatory and Commercial priorities, whereas Procurement of Innovation likely does. Results of In-House procurement are inconclusive, with the conclusion that preference depends on outside factors. Going forward, it is proposed that studies focus on expanding current theory on the subject, especially on the theoretical strains of Public Procurement for Innovation and In-House Procurement. Moreover, it is also proposed that future studies should focus on which strategies Swedish municipalities utilise in public transactions, as well as study current developments in Swedish municipal public management.