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A strategy for service--Disney style.

Authors
  • Johnson, R
Type
Published Article
Journal
The Journal of business strategy
Publication Date
Jan 01, 1991
Volume
12
Issue
5
Pages
38–43
Identifiers
PMID: 10114519
Source
Medline
License
Unknown

Abstract

The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serve--and satisfy--its "guests."

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