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Strategies for Chinese Engineering Enterprises in International Publicity from the Perspective of Domesticating Translation——Case Study of CRCC

Authors
  • Fang, Shu
  • Shan, Huang
Journal
Journal of Finance Research
Publisher
Synergy Publishing Pte. Ltd.
Publication Date
Oct 10, 0016
Volume
4
Issue
2
Identifiers
DOI: 10.26549/jfr.v4i2.5080
Source
Synergy Publishing
Keywords
License
Green

Abstract

With the expanding overseas markets to Chinese enterprises, the international publicity has showed its significance. A high-quality translation helps to shape an outstanding international image and boost the international publicity, vice versa. This paper studies the case of CRCC to analyze and explore the translation strategy from domesticating translation perspective, aiming to offer some insights to Chinese engineering enterprises in their international publicity promotion.

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