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Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

Authors
  • Lamberz, Julia
  • Litfin, Thorsten
  • Teckert, Özlem
  • Meeh-Bunse, Gunther
Type
Published Article
Journal
Business Systems Research Journal
Publisher
De Gruyter Open
Publication Date
Mar 01, 2018
Volume
9
Issue
1
Pages
19–30
Identifiers
DOI: 10.2478/bsrj-2018-0002
Source
De Gruyter
Keywords
License
Green

Abstract

Background: Apart from a straight-forward and intuitive operability an appealing design determines the success of a website equally well. For this reason, the selection of images and navigation bars plays a determining role. The eye tracking method proved to be appropriate in order to verify the usability of websites. Objectives: The aim of the study was to improve the usability of the website of an educational institute for trainees as target group. Methods/Approach: For this purpose, the use of an eye-tracking technology was combined with a survey. The eye-tracking study was implemented task-oriented. Test persons were asked to search for particular courses within this institute. Results: This approach in combination with a subsequent questionnaire resulted in tangible indications of search patterns of the test group. Furthermore, their perception and their appraisal of the usability as well as the web design was analysed. Even though most tasks were accomplished effectively and efficiently with a positive user feedback, a potential for improvement was detected, in particular with regard to the images and the location of the search field. Conclusions: The selected choice of methods enables researchers and web designers to derive recommendations for the orientation, structure, optimisation and comprehensibility of a website.

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