According to surveys conducted by the organization Ledarna, there is a recurrent problem of recruiting young women to senior positions. The purpose of this essay is to investigate what may affect women's desire to seek a managerial position and to design a HR strategy that promotes and motivates women to seek executive positions. Young women feel doubtful about manager positions because of the feeling of lack of experience and difficulty identifying themselves with the stereotype manage standard. Aspects of the management that motivate are the ability to influence, make decisions and gain personal development. The fact that a manager has a high workload is something that is referred to as negative while the challenge in the manager position attracted the interviewees. Focusing on difficulty in balancing work and private/family life can be an overriding explanation that fewer women choose a managerial career. In many cases, the manager position offers an opportunity for flexible working hours, which benefits the balance between work and private life. A key factor in combining management positions with family and children is an equal distribution of household work and responsibility for the children. Several of the interviewees have gained their position through encouragement, something that was crucial for the manager position. In order to motivate young women into management positions, engagement is needed in which female executive subjects are discovered and encouraged to career. The work is based on a qualitative approach with semi structured interviews as a collection method. The results are analyzed based on the theoretical reference frame compiled within the focus area. Throughout the structure of the work, the thematic approaches are based on the questions: What is it that makes young women doubt about leadership? What can motivate young women to want to become a manager? How can work life as a manager be combined with privacy/family life? How can recruitment be improved to motivate young women to seek executive positions?