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A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly

Authors
  • Dolnicar, Sara1
  • Knezevic Cvelbar, Ljubica2
  • Grün, Bettina3
  • 1 UQ Business School, The University of Queensland, Brisbane, Queensland, Australia
  • 2 Faculty of Economics, The University of Ljubljana, Ljubljana, Slovenia
  • 3 Department of Applied Statistics, Johannes Kepler University Linz, Linz, Austria
Type
Published Article
Journal
Journal of Travel Research
Publisher
SAGE Publications
Publication Date
Dec 27, 2017
Volume
58
Issue
2
Pages
241–252
Identifiers
DOI: 10.1177/0047287517746013
PMID: 30662098
PMCID: PMC6318704
Source
PubMed Central
Keywords
License
Green

Abstract

Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with guests—leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.

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