In this article, we propose a history of Sámi journalism and news media as a step in the direction of analysing the existing media system in Sápmi. Numerous Sámi activists and organisations have contributed to the establishment and running of Sámi media – in interaction, cooperation, and conflict with external actors such as missionaries, investors, and state institutions. This has resulted in a rich and vivid Sámi media environment and infrastructure, with many of the characteristics of a media system. However, fundamental processes governing the Sámi media system are subjected to regulations, procedures, and institutions external to Sámi society. This article calls for greater Sámi self-determination over key elements of the media system.