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Role Of Different Criteria And Analysis Approaches In Market Segmentation: An Implementation In Financial Services Sector

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Ulusal Üniversitelerarası Açık Erişim Sistemi - İstanbul Teknik Üniversitesi
Keywords
  • Pazar Bölümlendirme
  • Bireysel BankacıLıK Sektörü
  • Gizli SıNıF Kümeleme Analizi
  • K Ortalamalar Kümeleme Analizi
  • Market Segmentation
  • Retail Banking Sector
  • K Means Cluster Analysis
  • Latent Class Cluster Analysis
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