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Research on the Future Trend of New Retail and E-commerce

Authors
  • Bingxi, Li
Journal
Journal of Finance Research
Publisher
Synergy Publishing Pte. Ltd.
Publication Date
Oct 10, 0016
Volume
4
Issue
2
Identifiers
DOI: 10.26549/jfr.v4i2.4425
Source
Synergy Publishing
Keywords
License
Green

Abstract

In the rapid development of information technology, the term new retail was derived based on online shopping, and as the creator of largest online shopping platform in China, Ma Yun, made a related concept discussion on new retail, which caused a great response in the whole society. Therefore, this paper will study the future development trend of the new retail model, as well as the controversy existing in the new retail itself and many successful cases. Through analysis and discussion, the paper will discuss the future development of new retail and e-commerce trends.

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