Research on Application of Self-media Platform in College Enrollment Publicity in the New Period

Since the arrival of the media era, colleges and universities have undergone many new changes in enrollment, especially in the recruitment publicity work, self-media platform plays an important role. But for now, there are some problems in the application of self-media in college enrollment propaganda, for example, the promotion and management level of the platform needs to be improved, and the low quality of platform push content seriously affects the application effect of self-media. This paper aims at the problems existing in the application of self-media platform in the college enrollment propaganda, and formulates the effective solution strategy of the department, constantly improve the application effect of self-media platform in college enrollment propaganda.