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Reason-based choice.

Authors
  • Shafir, E
  • Simonson, I
  • Tversky, A
Type
Published Article
Journal
Cognition
Publisher
Elsevier
Publication Date
Jan 01, 1993
Volume
49
Issue
1-2
Pages
11–36
Identifiers
PMID: 8287671
Source
Medline
License
Unknown

Abstract

This paper considers the role of reasons and arguments in the making of decisions. It is proposed that, when faced with the need to choose, decision makers often seek and construct reasons in order to resolve the conflict and justify their choice, to themselves and to others. Experiments that explore and manipulate the role of reasons are reviewed, and other decision studies are interpreted from this perspective. The role of reasons in decision making is considered as it relates to uncertainty, conflict, context effects, and normative decision rules.

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