This article presents the Swedish initiatives to involve men in sexual and reproductive health services. In a 1982 survey conducted in Sweden, it was noted that Swedish boys had no one to talk to regarding their problems and intimate matters. As a result, the National Board for Health and Welfare organized a training session for men as well as women who wanted to educate and impart information to young men and teenage boys. The target groups included military personnel, teachers, nurses and midwives, ministers, coaches and other key persons caring for young men. In addition, father-and-son programs, and projects for delinquent boys and a men's network concerned with violence against women have been developed. Subsequently a social infrastructure has grown during the last decade. Moreover, the Swedish Family Planning Association has established several clinics with special space or hours for boys, in cooperation with the city of Stockholm and the National Institute for Public Health. Crisis centers and counseling services were started, reaching out to a grey zone of men never reached by social services of family planning.