This work analyses thermal effect for a mixed convection flow of Maxwell nanofluid spinning motion produced by rotating and bidirectional stretching cylinder. Impacts of Joule heating and internal heat source/sink are also taken into account for current investigation. Moreover, the flow is exposed to a uniform magnetic field with convective boundary conditions. The modeled equations are converted to set of ODEs through group of similar variables and are then solved by using semi analytical technique HAM. It is observed in this study that, velocity grows up with enhancing values of Maxwell, mixed convection parameters and reduces with growing values of magnetic parameter. Temperature jumps up with increasing values of heat source, Eckert number, Brownian motion,thermophoresis parameter and jumps down with growing values of Prandtl number and heat sink. The concentration is a growing function of thermophoresis parameter and a reducing function of Brownian motion and Schmidt number.