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Quality research method into rural speech

Authors
  • Grochola-Szczepanek, Helena
Publication Date
Feb 05, 2024
Source
University of Ljubljana
Keywords
Language
English
License
Green
External links

Abstract

The paper presents the most important principles of the focus group method and shows how it is used in a study of rural language with a special emphasis on gender in language (cf. Grochola Szczepanek 2006). The focus method (alongside the personal interview) is one of the most popular qualitative methods used in marketing, sociology and psychology. This method can also be used in linguistics, particularly in socio-linguistic and ethno-linguistic studies. It can be applied when traditional linguistic description with the help of a survey or questionnaire methods is not sufficient. At a time of global cultural change, an examination of changes in language is possible only with reference to social and cultural factors.

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