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The positive influence of state agricultural marketing programs on adults' fruit and vegetable consumption.

Authors
  • Howlett, Elizabeth A1
  • Burton, Scot
  • Newman, Christopher L
  • Faupel, Michel A
  • 1 Department of Marketing and Logistics, Sam M. Walton College of Business, University of Arkansas, Fayetteville, AR 72701, USA. [email protected]
Type
Published Article
Journal
American journal of health promotion : AJHP
Publication Date
Jan 01, 2012
Volume
27
Issue
1
Pages
17–20
Identifiers
DOI: 10.4278/ajhp.100923-ARB-316
PMID: 22950921
Source
Medline
License
Unknown

Abstract

In the absence of a marketing campaign, there was a significant decrease in fruit and vegetable consumption between 2000 and 2005. In states with campaigns, consumption remained stable or increased. Marketing effects were stronger for women than for men. Conclusions . State-sponsored agricultural marketing programs had favorable effects on consumers' consumption of fruits and vegetables.

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