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Parents as the start of the solution: a social marketing approach to understanding triggers and barriers to entering a childhood weight management service.

Authors
  • Gillespie, J
  • Midmore, C
  • Hoeflich, J
  • Ness, C
  • Ballard, P
  • Stewart, L
Type
Published Article
Journal
Journal of human nutrition and dietetics : the official journal of the British Dietetic Association
Publication Date
Jan 01, 2015
Volume
28 Suppl 1
Pages
83–92
Identifiers
DOI: 10.1111/jhn.12237
PMID: 24866275
Source
Medline
Keywords
License
Unknown

Abstract

Insight gathering can be used to establish parental/carer opinion regarding engaging in childhood weight management services. A fun, friendly programme that is free of charge appealed to parents. Local community involvement around normalising child weight issues may boost referrals into child healthy weight interventions.

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