ORGANIZATIONAL CHANGE MANAGEMENT WITHIN FAMILY BUSINESS TOWARD A SOCIO-EMOTIONAL PERSPECTIVE : EMOTAIX-TROPES : ANALYZING EMOTIONS AND AFFECTS IN TEXT AND DISCOURSE

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ORGANIZATIONAL CHANGE MANAGEMENT WITHIN FAMILY BUSINESS TOWARD A SOCIO-EMOTIONAL PERSPECTIVE : EMOTAIX-TROPES : ANALYZING EMOTIONS AND AFFECTS IN TEXT AND DISCOURSE

Authors
  • Mohammed, Khalis
  • Hind, Hourmatallah
Type
Published Article
Journal
International Journal of Advanced Research
Publisher
International Journal Of Advanced Research
Publication Date
Feb 02, 2020
Volume
8
Issue
02
Pages
48–60
Identifiers
DOI: 10.21474/ijar01/10434
Source
MyScienceWork
Keywords
License
Green

Abstract

Recently the management field mainstream emphasized the idea that successful change management is decisive to any organization growth and success. Surprisingly enough, the available statistics indicate a high failure rate, approximately 70% of all change projects fails. In attempting to solve that issue, managers and scholars most of the times place their prime emphasis on the cognitive aspects of change, using mainly rational objective arguments. The main idea of this paper is to propose a whole new perspective that enhances the relevance of the employees affective and emotional side during the change period. In order to do so, we have decided to examine how family firms socio-emotional wealth interacts with the change process. Because these organizational forms appear to be a propitious environment to study emotional patterns. This research main contribution is to offer a dynamic description of how these variables interact. And propose particular change management approaches that takes into consideration the idiosyncratic criteria of the family business.

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