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Online marketing strategies of plastic surgeons and clinics: a comparative study of the United Kingdom and the United States.

Authors
  • Nassab, Reza1
  • Navsaria, Harshad
  • Myers, Simon
  • Frame, James
Type
Published Article
Journal
Aesthetic Surgery Journal
Publisher
Oxford University Press
Publication Date
Jul 01, 2011
Volume
31
Issue
5
Pages
566–571
Identifiers
DOI: 10.1177/1090820X11411162
PMID: 21719869
Source
Medline
License
Unknown

Abstract

The cosmetic surgery market is a rapidly growing sector of healthcare, and the use of marketing strategies is now an integral part of any cosmetic surgery practice. In this study, the authors review 50 Web sites from practitioners in London and New York to quantify the utilization of online marketing, comparing results between the United Kingdom and the United States.

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