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Non-market strategy as a framework for exploring commercial involvement in health policy: A primer.

Authors
  • Eastmure, Elizabeth1
  • Cummins, Steven2
  • Sparks, Leigh3
  • 1 London School of Hygiene and Tropical Medicine, United Kingdom. Electronic address: [email protected] , (United Kingdom)
  • 2 London School of Hygiene and Tropical Medicine, United Kingdom. , (United Kingdom)
  • 3 University of Stirling, United Kingdom. , (United Kingdom)
Type
Published Article
Journal
Social science & medicine (1982)
Publication Date
Jul 29, 2020
Volume
262
Pages
113257–113257
Identifiers
DOI: 10.1016/j.socscimed.2020.113257
PMID: 32771875
Source
Medline
Keywords
Language
English
License
Unknown

Abstract

This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the 'rules of the game'. Copyright © 2020 Elsevier Ltd. All rights reserved.

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