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New Zealand general practitioners' views on direct-to-consumer advertising of prescription medicines: a qualitative analysis.

Authors
Type
Published Article
Journal
The New Zealand medical journal
Publication Date
Volume
118
Issue
1215
Identifiers
PMID: 15915184
Source
Medline

Abstract

Overall, while the majority of respondents did not support a ban on DTCA, most of them thought that stricter regulation was necessary. These findings clarify the conclusions drawn from quantitative studies, and suggest doctors' views of DTCA may be more complex than previously reported.

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