New Zealand general practitioners' views on direct-to-consumer advertising of prescription medicines: a qualitative analysis.
- Published Article
The New Zealand medical journal
- Publication Date
May 20, 2005
Overall, while the majority of respondents did not support a ban on DTCA, most of them thought that stricter regulation was necessary. These findings clarify the conclusions drawn from quantitative studies, and suggest doctors' views of DTCA may be more complex than previously reported.
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This record was last updated on 07/03/2016 and may not reflect the most current and accurate biomedical/scientific data available from NLM.
The corresponding record at NLM can be accessed at https://www.ncbi.nlm.nih.gov/pubmed/15915184