Affordable Access

New "persona" concept helps site designers cater to target user segments' needs.

Type
Published Article
Journal
Internet healthcare strategies
Publication Date
Sep 01, 2004
Volume
6
Issue
9
Pages
1–5
Identifiers
PMID: 15526434
Source
Medline
License
Unknown

Abstract

Using the relatively new "persona" design concept, Web strategists create a set of archetypical user characters, each one representing one of their site's primary audiences. Then, as their site is constructed or upgraded, they champion the personas, arguing on their behalf and forcing the design team to take each audience's needs and wants into account.

Report this publication

Statistics

Seen <100 times