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New Jersey hospitals renew their identities; part of Meridian Health. Raising awareness of the advantages of a healthcare system.

Authors
  • Botvin, Judith D
Type
Published Article
Journal
Profiles in healthcare marketing
Publication Date
Jan 01, 2005
Volume
21
Issue
1
Identifiers
PMID: 15739860
Source
Medline
License
Unknown

Abstract

Meridian Health, Wall, N.J., is a three-hospital system that also includes a network of partner companies. The objectives of this branding campaign were to create a better awareness of the benefits of academic medicine, to close the physician referral loop and to improve internal morale. The objectives were realized by emphasizing the teamwork of the system's doctors and showing their actual faces and voices.

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