This is an ethnographic study of the performance of journalists and soccer players during interviews sports in Avaí FC, Florianópolis, SC. The research subjects are reporters, cameramen, photographers and players, press officers and leaders of Avail FC. When researching the spectacular moments of this relationship, which builds images globally recognized football, the dissertation describes and analyzes these interviews as ritualistic situations, reflecting on the cultural and symbolic dimensions of communication in football. Taking this as a central consideration the effectiveness of these symbols in these narratives football, I analyze how these performances are built, focusing the non-discursive and different rhetorical levels used by subjects in this interaction. The goal was to build a model of emic interpretation of the term "make" used by journalists when referring to work with the players, I have identified five genres of performance in Avaí FC - training, airport, especially, game and conference. The ethnography of these performances show elements that they intend economic prerogatives and dimensions of the true-false attributed to this interaction in the media. During the ethnographic four ethnographic documentaries were produced, not only as a means of expression, but as a way of questioning the research delineated by use of the camera. The images showed different forms of engagement with stakeholders films, made together with the anthropologist, were involved in the construction of what became visible and the public about the interviews in the context of the soccer spectacle.