This research is the first attempt to investigate the problem of the influence of social factors on the process of the name giving taking into account – its motives. The authors made an attempt to divide and systematize social factors of different character, describe their influence on the name giver. From the linguistic point of view, the authors describe in detail the process of changing the onym semantic structure under the influence of social factors. At the modern stage of the anthroponymics progress, the researchers described only social factors influencing name giving, however, their systematization has not been made. For detailed studying of the subject, a complex analysis was carried out, which includes such techniques as comparison, classification and evaluation. The research is relevant in the linguistic, social, national and cognitive aspects, as it demonstrates an interaction between language and society.